Green Selling
Making the World Better through Sales
Social impact organizations strive to create products and services that address key challenges faced by people, particularly at the base of the pyramid. However, developing these impactful products is just the beginning. To drive meaningful change, these organizations must also effectively market and sell their offerings, ensuring their intended customers understand the value, feel connected, and are motivated to purchase. Without successful sales, even the most impactful products risk failing to achieve their social mission.
This course, Green Selling, is crafted to empower social entrepreneurs with the skills to build high-performing, purpose-driven sales organizations. You’ll learn both the fundamentals and advanced strategies for increasing product uptake, ensuring that your innovations not only reach your audience but also inspire action.
Course Ideal for :
This course is ideal if: You're a social entrepreneur facing low demand or sales challenges. You work for a social investment fund and want to see better sales results from your portfolio. You’re with an NGO seeking to support communities through business-driven impact. You’re a social business manager tasked with driving sales growth. You're planning a social enterprise and want insights into sales and distribution strategy.
Key Learning Outcomes
Recognize the role of sales in achieving social goals. Identify and overcome common sales challenges in social enterprises. Develop innovative sales models tailored to social impact objectives. Build and manage a highly effective sales organization. Create sales strategies that align with and support social objectives.
Course Modules
Understanding the Social Impact Sales Context Gain insight into base-of-pyramid consumers, balance social mission with profitability, and tackle unique sales challenges in social business. Identify your ideal customer profile to drive impact effectively. Marketing and Sales Channels for Social Impact Master customer profiling, segmentation, and marketing strategies for base-of-pyramid markets. Learn to develop a social impact marketing mix, drive demand, and create value through the right sales channels with pull vs. push strategies. Building and Managing a High-Performing Sales Organization Design an optimal sales structure with defined roles, territories, and distribution channels. Discover effective hiring, motivation, and performance management practices to create a strong and motivated sales force. Sales Strategy and Planning for Impact Develop a sales strategy aligned with social objectives, plan and execute effectively, and choose the best sales model for your goals. Learn to continuously monitor and improve sales performance to maximize impact and sustainability.
Talk to a Green Sales Expert
Want to amplify your impact?
Contact us today to discover how the Green Selling course can equip you with the skills and strategies to drive meaningful social change through effective, sustainable sales.